I was impressed to see NBCSN tour coverage include spots where commentators explain team tactics with augmented reality on a table-top model of the peleton. They are not the first broadcasters nor cycling the first sport.
Danish broadcaster makes unprecedented use of AR and a physical set to bring real-time Tour de France coverage and analysis to its viewers. post 
Televisa presenters discuss the moves of football matches held during the World Cup of Brazil through an interactive table multi-touch, showing players like holograms. Its design has been used alternate reality technology and Vizrt solutions. post
Spatial Density of Diagrams that can be viewed distinctly from multiple vantage points.